While the year 2019 is around the corner to come to an end, businesses are in search of more cost-effective benefits to tap as well as more influential and innovative ways to connect with more target customers. Digital marketing is a non-stop process and there seem no signs of its stoppage in the future. Considering this, business owners are doing their best to fortify and enrich their digital marketing efforts for the approaching New Year 2020. Taking the scenario into account, here the five most possible digital marketing trends that you can expect to see turning up in 2020.
Businesses will no longer be able to witness social media posts as a one-way communication but rather than this, 2020 will witness brands using social media to connect with the target audience and assess their preferences and needs. Tremendous social listening and giving heed to conversations about their brand(s) and competitors’ brand(s) will enables businesses to resolve the type of content that can do better for their end users. Some other extra steps that companies can take to build up an additional personal relationship with their end users include:
• Questioning and answering target users’ questions
• Creating and syndicating attractive subject theme
• Ensuring a prompt response time within 24-48 hours
Also, it is good to sweeten the user experience more by maximizing user-generated content that resonates with end users. All this will contribute to enhancing brand awareness, winning the consumers’ trust and confidence and fortifying brand allegiance.
SEO is a very great way for business owners to gain knowledge of the target users’ behavior. As search engines are invariably evolving to ensure user-friendly and appealing websites are being exhibited to end users, it is a must for businesses to fine-tune them to the varying algorithms and keeps their rankings integral. At the crossroads, videos turn up.
As of late years, businesses from different walks of life have been integrating geo-marketing into their business plan to ensure a more hard-hitting effect. However, when it comes to the delivery of more flawless and exact results, the use of cutting-edge technologies, for example, geo-fencing can help businesses move one step closer to their end users. A very effective way to maximize geo-marketing is to give heed to regions with a profound saturation of your target market.
Presenting digital ads to mobile users within a preset geographic region is another great way to take advantage of geo-marketing. For example, businesses can create and establish a geo-mapping ad a quarter-mile radius from a competitor’s store. In this way, whenever an end user walks into that specific location, they will be rendered with an ad for your business; this will embolden them to take interest in your store and business. These targeted notifications will work wonders in creating better high engagement and improving the visibility of your business.
Consumers these days are occupied with personalization than ever before. When it involves connecting with brands, end users ensure that these little things at times matter very much. Therefore, the idea to make emails personalized will result in producing more hardcore customers and sales leads.
While personalizing an email marketing campaign, it is important to:
• Create target emails depending on your specific target market segments
• Promote products and services that can spark the interest of target customers
• Create succinct but excellent and effective content
• Curate creative that is attractive and showcases your brand
That is sure that emails will become more personalized yet a majority of businesses will give special attention to making emails as friendly and accessible as possible to mobile devices. As per a survey report, a majority of users say that they use their Smartphones as their favorite device for personal email.
Since the market is fast becoming mobile-oriented, it is essential that your email content is personalized and optimized very much. This will ensure in generating improved leads and reserving an outstanding place in this fierce and competitive market.
As the year 2020 turns up, it is largely possible that businesses will incorporate innovative technologies to make their efforts even more effective and enrich their customer experience. In the meantime, Artificial intelligence (AI) and augmented reality (AR) the two cutting-edge technologies will play a pivotal role in turning around a business’ customer service and fortifying marketing strategies altogether.
With a view to be at the vanguard of the technology, make sure to spare a certain amount of time every week to gain knowledge of what is evolving and coming about in the digital business. When innovative opportunities like ad platforms or social listening tools come to pass, it is essential that you become familiar with their competencies. One great way to stand out from your competitors and to be at the leading edge of the competition is to subscribe to RSS feeds and Facebook Pages of informative websites. Keeping a tab on these sources frequently will keep you informed about the evolving cutting-edge technology as well as the up-to-date and the best trends available to help you in achieving your entire marketing goals.
As businesses are entering into 2020, so it is a wised idea to integrate these trends cohesively into digital initiatives to ensure the delivery of improved results.